His name is Lil Nas X and this is his masterclass: He’s always in on the joke, and he dictates the cultural conversation in a way most brands could never dream of. He’s won Grammys, MTV and American Music Awards, was named one of the 25 most influential people on the Internet and is on Forbes’ 30 under 30. He’s lap-danced on Satan and twerked naked with cellmates in prison.
